Snapchat vanishing video viewing hits 6 billion daily

Snapchat on Monday confirmed that six billion vanishing videos are viewed daily at the service, in a three-fold surge from early this year. "It is a huge number for them," analyst Rob Enderle of Enderle Group said of the Snapchat video viewing number. Facebook revealed during a quarterly earnings call last week that more than eight billion videos are viewed daily at the leading social network, jumping to a level twice as high as it was early this year.