Monday, November 9, 2015

Snapchat vanishing video viewing hits 6 billion daily

The logo of mobile app "Snapchat" is displayed on a tablet on January 2, 2014 in PariSnapchat on Monday confirmed that six billion vanishing videos are viewed daily at the service, in a three-fold surge from early this year. "It is a huge number for them," analyst Rob Enderle of Enderle Group said of the Snapchat video viewing number. Facebook revealed during a quarterly earnings call last week that more than eight billion videos are viewed daily at the leading social network, jumping to a level twice as high as it was early this year.

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