Wednesday, October 14, 2015
Why All-Day Breakfast And Mobile Ordering Could Juice The Fast Food Industry
With Gen Y's $2.5 trillion in purchasing power focused more on fitness and less on fatty goodness, times have been tough for the likes of McDonald's, Wendy's and other fast-food joints. Tac0 Bell and KFC parent company Yum! Brands recently reported a disappointing set of third quarter earnings, while McDonald's sales have been under such pressure that, earlier in the year, the Golden Arches company said that it would stop releasing its monthly sales reports. But according to one Wall Street analyst, the road ahead for these companies isn't entirely bleak -- and in fact, there could even be bright spots thanks to initiatives like all day breakfast and mobile ordering.